Ford Motor Company is looking to regain some lost market share. While by most accounts largely successful, the launch of the new, aluminum-bodied Ford F-150 full-size pickup wasn’t without its hiccups, with the automaker spending valuable time and capital re-tooling a second assembly plant for F-150 duty.
And then, of course, there was the matter of a shortage of frames setting back production.
In order to regain some market share before the year’s end, according to The Detroit News, Ford is going to launch a new “Friends & Neighbors” incentive program. This program means savings of up to $2,000 on top of already-existing incentives, and it will run from November 3rd through January 4th, with extra discounts occurring on Black Friday, and on the final few days of the year.
According to The Detroit News, Ford is soon to release an advertising campaign to push the new incentive program, featuring Ford employees inviting friends and neighbors to cash-in on the savings. The “Friends & Neighbors” incentive program will apply to most new 2014, 2015 and 2016 model year Ford vehicles, excluding the F-150 Raptor, some high-end or high-performance Mustang variants, and some commercial vehicles.
Ford this week has already warned that profits would decline somewhat in the fourth quarter due to increased spending on advertising and promotion. Already, incentives per-vehicle stand at an average of $4,647 in September, up $660 from a year prior. At the same time, average vehicle prices have also increased, from $31,700 to $33,800.