A new ad for the 2016 Ford Focus plays to the automaker’s strengths, appealing to one of Ford’s highest-potential demographics in the US: young people.
The 2016 Ford Focus ad is featured above, and uses images from the Dragon Ball Z animated TV series, which was a tremendously popular childhood show among those belonging to either the “Millennial” generation, or the later “Generation Z.” Previously, market research conducted by Maritz Research has suggested that those among both generations most often consider Ford before any other mainstream automaker. Putting out an ad which makes reference in a humorous way to something from those generations’ youths seems like a sound strategy.
The 2016 Ford Focus ad alludes to three features of the compact car: a Sony head unit (optional on SE trim and above), a backup camera (standard), and an EPA-estimated 42 miles-per-gallon highway (with the available 1.0-liter EcoBoost engine). While mostly unchanged for the new model year, the 2016 Ford Focus offers plenty of other features, too, such as Ford’s new SYNC 3 infotainment system, and an optional 2.0-liter FlexFuel four-cylinder engine.
While studies have shown that younger generations don’t care nearly as much about cars as their predecessors, they do care a great deal about value.