With demand for the 2016 Ford Mustang far exceeding available supply in the right-hand drive Australian market, some opportunistic customers are attempting to sell their own cars with a sizeable mark-up – as much as $30,000 over sticker, according to Australia’s CarsGuide.
The RHD Ford Mustang is sold out through the end of the year or so, wearing a price tag of $57,490 for the V8-powered GT, or $45,990 for the EcoBoost model. That’s after price increases of up to $2,500 were applied by Ford Australia last December to try and curb demand. Some dealers are also selling the new RHD Ford Mustang at a price greater than the new MSRP.
Ford Australia CEO Graeme Whickman said that it is flattering to see the RHD Ford Mustang in such high demand, but would rather that customers pay a “fair price,” reports CarsGuide. The executive told News Corp Australia: “We set a wholesale price and recommended retail price… but at the end of the day the dealer and the customer decide what the vehicle is going to be sold and bought for.”
He added: “We love the fact that Mustangs are in hot demand but we don’t get involved in those pricing decisions between dealers and customers. There is a legal environment we all work in.”
Mr. Whickman went on to say that “the whole notion of having an affordable hero car” was important to Ford Australia. But with supplies replenishing at a trickle, and some customers and dealers making a quick buck off of the wait, the RHD Ford Mustang might yet be some unable to fill that role.