Ford Motor Company CEO Mark Fields has been engaged next Tuesday evening to speak at the Deutsche Bank Global Auto Industry Conference, on the second night of the Press Preview at the 2016 Detroit North American International Auto Show (NAIAS). The Ford CEO will take to the stage at 6:45 pm EST on January 12th; presentation materials and an audio webcast of Mark Fields’ presentation will be made available at www.shareholder.ford.com.
Despite its Germanic name, Deutsche Bank is a global financial presence, with roots in more than 70 countries worldwide. This year’s Auto Industry Conference will feature a number of automotive industry giants outside of Ford Motor Company, including General Motors, tire manufacturer Goodyear, and supplier Dana Holding Corporation.
Ford CEO Mark Fields’ presentation at the Deutsche Bank Global Auto Industry Conference will most certainly have a financial focus, although we wouldn’t be surprised to hear the phrase “Smart Mobility” sprinkled in throughout. What we’re hoping for from Mr. Mark Fields is a well-articulated explanation of the automaker’s decision to invest so much ($4.5 billion by 2020) into electrified vehicles, even while hybrid popularity has remained mostly stagnant.
What would surprise us: any mention at all of Ford’s future ride-sharing plans, and the financial case therein.