Ford Motor Company CEO Mark Fields is hitting the road later this month, with a keynote address planned at the 2016 Mobile World Congress in Barcelona, Spain on February 22nd. Ford has participated in the last four Mobile World Congress exhibitions.
A statement from Ford says only that Mr. Fields’ presentation will reveal “new advanced in-car technology,” unveil a new vehicle for the European market, and touch on the automaker’s developments in areas such as self-driving technology, connectivity, and “Smart Mobility.” We’re in the dark as far as what that new in-car technology might look like, or what vehicle the automaker is planning to show.
The Mobile World Congress is an annual exhibition and trade conference focused on the mobile industry, although as the applications for mobile technology have broadened in scope, so too has the variety of participants. Last year’s Mobile World Congress attracted some 94,000 attendants from 200 different countries.
Stay tuned for more info as it develops.