Thanks largely to surging sales of the Ford Escape and Explorer models, Ford’s SUV sales in the US are off to their best start in company history in 2016. They’re up 16 percent through February, compared to the same two months in 2015, for a total 115,228 units sold at retail.
The uptick in Ford Explorer sales can be largely attributed to Millenials (age 25 to 34) and women, according to the automaker. Those two groups helped to push sales of the mid-size SUV up by 18 percent in February compared to the same month in 2015. Meanwhile, Escape sales were up a more modest 14 percent in February, with the refreshed 2017 model year crossover just around the corner, set to arrive this spring. Even the Ford Edge is enjoying remarkable success, with sales up by 91 percent in February 2016.
On the uptick in Ford Explorer sales, Ford US Sales Analyst Erich Merkle said that the vehicle’s resonance with Millenial and female buyers is “an example of need-based growth. Millennials have begun forming families and those families are growing – in terms of the number of children as well as the size of those children. Explorer provides the space those families need today and tomorrow, while maintaining the image they want to project.”
Wait, did he just call our children fat?