Earlier this week, Ford announced that music-streaming service Spotify would join forces with the forthcoming FordPass mobility app to provide users access to unique experiences.
Spotify will be joining McDonald’s, 7-Eleven, and BP as the first few retailers to figure into “Appreciation” component of the FordPass app, which will reward users with exclusive deals, experiences, and merchandise for their loyalty. FordPass launches in April throughout the United States, and will offer mobility services to Ford owners and non-owners alike with ride-sharing, advanced parking, multimodal transportation, and more. Ford is still looking for additional Appreciation partners.
“Our goal is to light up the FordPass experience with music,” said Spotify VP of Business Development Jorge Espinel. “We want to be everywhere fans listen to music, and this partnership deepens our relationship with Ford and FordPass members.”
FordPass’ partnership with Spotify is a strategically-sound one; on average, Americans spend more than 25 hours per week listening to music, and Spotify has a user base of some 100 million worldwide (according to Statista.com).