The new 2017 Lincoln Continental has drummed up interest in Ford’s luxury brand, attracting a list of some 40,000 potential buyers already, according to Automotive News. That’s double the number of interested customers that the strong-selling MKX crossover had before its fall 2015 release.
“People are asking a lot of questions about the car” said Lincoln National Dealer Council Chairman Dan Marks at last weekend’s NADA convention. “This is the most buzz I’ve seen in a long, long time.”
Lincoln Motor Company sales in the US surpassed 100,000 units in 2015, for the first time since 2008, and sales grew 16 percent to 24,905 units in the first quarter of this year. Leading the charge in 2016 is the MKX, which sold 7,198 units during Q1.
Of course, Lincoln and its dealer network still have to turn the new Lincoln Continental‘s enthusiastic crowd into committed buyers. Brand executives said last weekend that they will soon start to help dealers turn their 40,000-strong “maybe” list into reservations. “We’ll have extensive prelaunch activities,” Lincoln Global Director Matt VanDyke told Automotive News.