Lincoln Motor Company is collaborating with upscale men’s salon Fellow Barber to provide professional grooming free-of-charge to Black Label customers.
Lincoln Black Label is a premium customer program which provides unique vehicle color and trim options, comprehensive maintenance and car wash service, and exclusive customer opportunities like a “culinary collection” membership, which gives owners access to special dining experiences at select restaurants.
This collaboration between Lincoln and Fellow Barber represents the latest special customer experience. Now through the end of April, Lincoln Black Label customers are eligible to receive a complimentary grooming at any Fellow Barber location in New York City and San Francisco.
“Lincoln’s brand philosophy is a natural fit with Fellow Barber’s passion for executing the details and delivering a high-quality experience,” said Fellow Barber founder Sam Buffa. “Lincoln Black Label strongly resonates with the Fellow Barber customer. Each interior design treatment presents the vehicle in a unique and authentic way – much like the way we style our clients to express who they are.
“We are excited to take part in Lincoln Black Label membership privileges and welcome customers to our salons.”