Quirk Ford in Massachusetts finds itself under scrutiny after allegedly stealing artwork from a video game and using it in a promotional campaign without permission.
The video game in question is called “Firewatch,” developed by San Francisco-based company Campo Santo. IGN reports that the artwork was used in a promotional image for the Massachusetts dealer’s “Ford Freedom Sales Event,” and not in a country-wide Ford campaign.
Game Informer reached out to Quirk Ford in Massachusetts for comment, only to be hung up on after asking about the dealer’s process for selecting artwork. Before hanging up, however, Sean Western with the dealer’s advertising department said: “I guess that whoever made the email blast must have grabbed it form the website or something.” Game developer Campo Santo has not issued any official statements on the matter.
When asked by IGN for a comment, Ford Motor Company issued the (entirely reasonable) response that the automaker “was not involved in creating the Quirk dealership advertising. [Ford’s] dealers are independent businesses.”