The slogan for the Ford Super Duty line of trucks at the present moment is “We Own Work,” and rather than assume that’s a literal declaration of the automaker’s status as elite members of the bourgeoisie – i.e. “we own the means of production” – our inclination is to interpret the catchphrase as a figurative proclamation of the Ford Super Duty’s worthiness on a job site.
The video above points more toward the latter interpretation.
This new video allows us to watch truck customers as they’re introduced to many of the all-new 2017 Ford Super Duty’s available “smart” features for the first time – features that include up to 7 exterior cameras, adaptive front steering, blind spot monitoring, lane-keep alert, and LED lamps galore.
Many of these features are informed by the understanding that navigating a large truck through traffic or a tightly-packed job site without incident can be difficult. The Ford Super Duty’s exterior cameras help to remove a substantial amount of the risk by helping the driver to virtually see around corners with a 360° bird’s-eye view camera feed, a 180° front-view feed, and a 180° rear-view feed. An additional camera mounted within the central brake light helps the driver to check his or her payload, or line up a trailer hitch with ease.
Other features shown that customers are sure to appreciate include the aforementioned adaptive front steering, which changes the steering ratio and effort to ease low-speed turning maneuvers. Lane-keep alert and blind spot monitoring systems are fairly commonplace today, but blind spot monitoring on the all-new Ford Super Duty takes things a step further by covering whatever trailer the driver might be hauling. In other words, if the truck is pulling 14 feet of trailer behind it, the system would take that into account, administering warnings for something that’s alongside said trailer.
We’re not certain how that works. It might be witchcraft.
Learn more about the 2017 Ford Super Duty’s available new smart features by watching the video above.