According to an analysis by Massachusetts-based search-advertising provider Swoop, Ford Motor Company has the highest online exposure of any automotive brand in the US. Chevrolet was a close second, while Honda was a rather distant third.
This ranking is based on the findings of Swoop’s “Digital Brand Exposure Index” from Quarter 2 of this year, in which a vast network of automotive sites were searched to see which brands and models were written and read about the most. For this period, Ford vehicle models came away with a 16.4-percent share of the focus, next to Chevrolet’s 15.8 percent.
When we get into individual vehicle models, the story is slightly different, with the Chevrolet Corvette being the most visible car with roughly 7.2 percent of the focus in the United States. The Ford F-150 comes next with a 6.5-percent share, and the Ford Mustang is third with 5.69 percent.
The fact that Ford tops the list of the most talked-about automotive brands is a testament to both the automaker’s advertising effectiveness, and how their products manage to capture attention organically. Apart from having the highest level of interest, Ford also spends the least amount per percentage point of exposure: around half-a-million per point, compared to Toyota’s $6.3 million per point.