For each and every vehicle that Ford Motor Company produces, a number of different departments all have a hand in optimizing the experience for the owner. The list includes everything from a department to test and develop new “warning” chimes, to one whose primary purpose is making sure that the “new car smell” is optimized for each market.
And then, of course, there’s a team whose task is to reduce wind-noise for each vehicle design.
Now, Ford is letting customers in on the process of developing new vehicles, having released a series of videos dubbed “The Intern,” in which viewers can follow Jenna the intern behind-the-curtain at several of Ford’s specialized departments. “The Intern: Day 1” is embedded above, where we get to experience noise-testing of the Ford Focus ST performance hatchback at a Ford-owned wind tunnel.
“The Intern” is a charming, funny way to show customers just how much care goes into designing and engineering each Ford product that reaches the dealership showroom. It’s worth noting that Jenna isn’t an actual intern at the automaker, but rather an improv comedienne – and a talented one, at that. Further installments of the series introduce us to the teams that oversee autonomous-vehicle testing, design considerations for the elderly, warning chimes, vehicle odors, and ease of servicing.
To watch every episode of Ford’s “The Intern” video series, click here.