Ford Motor Company is aiming to deliver an unprecedented, immersive new media experience to fans with the new “FordVR” app for Android- and iOS-powered mobile devices. The first virtual reality experience available for viewing is a 360-degree piece recorded at this year’s 24 Hours of Le Mans race, where the Ford GT took first in the GTE Pro class after an intense, 24-hour battle with Ferrari.
This first piece was produced with some help from Tool of North America – an award-winning company specializing in cutting-edge VR storytelling. It features a detailed recounting of the event by Ford GT driver Joey Hand, and gives viewers the chance to experience interactive, 360-degree video from the Ford paddock, the cockpit of a Ford GT race car, the famous Le Mans Ferris Wheel, and additional vantage points.
Says Tool of North American Director and Founder Erich Joiner: “As an auto and racing enthusiast, I was inspired by the opportunity and the challenge of helping the iconic Ford brand make its virtual reality debut. For the innovative Ford GT, I wanted to create something that gives people an exciting virtual reality experience beyond the traditional. I wanted to use the immersive technology not only to transport them to a new place, but to take them where only a special few from the Ford racing team typically go – inside the famed track at Le Mans.”
The new “FordVR” app can be downloaded now on the iOS App Store or Android’s Google Play marketplace.