Lincoln Motor Company’s test-drive-driven philanthropic program, “Driven to Give,” has raised more than $6.2 million since its inception, according to Ford’s luxury division. In the past year alone, the program has generated more than $1.5 million for charitable and educational organizations.
Here’s how it works: local groups and dealerships partner to host Driven to Give events, at which interested customers can come and test-drive Lincoln’s latest luxury cars and utility vehicles. For each participant that test-drives an eligible vehicle, Lincoln donates $20 to the hosting organization. Certain “bonus” vehicles can subsequently be test-driven for another $20 donation, meaning that each potential customer can raise $20 or $40 for charity.
This fall, the all-new, 2017 Lincoln Continental will join the lineup of eligible test-drive vehicles, which might manage to generate an even higher level of interest in the program. “We’re proud that we’re able to contribute to these causes,” says Lincoln Group Marketing Manager John Emmert. “And we’re excited that people will have the opportunity to drive our vehicles, particularly the all-new Lincoln Continental.”
Lincoln Driven to Give was launched in 2011. For more information, check out LincolnDrivenToGive.com.