Ford Motor Company is doing its part to encourage girls to pursue STEAM fields (Science, Technology, Engineering, Arts, and Math) by launching a new program with the Girl Scouts of America called “Fast Track Races.”
Collaborating with local Girl Scouts Councils in Tropical Florida, Southeastern Michigan, Northeast Texas, and Northern New Jersey, Ford has started what is essentially a pinewood derby program for girls, with the hopes of getting them interested in automotive design and engineering.
“We believe that all young children have an aptitude for technical subjects – what’s often lacking is the encouragement and additional support to succeed,” says Ford Primary Brand Experiential Manager Tracy Magee. “Ford is deeply committed to education and through creative programs such as the Girls’ Fast Track Races, we hope to spark excitement among the youth and inspire them to pursue future careers in high-tech fields.”
Ford said in a release that it believes diversity is “imperative” to driving automotive innovation in the future. And, “as an expert in engineering, Ford has a unique opportunity to bring this fun and educational experience to girls and the youth-at-large,” says Magee.