Sound is an important sensation. That’s why we love the sound of a good V8, detest road noise, and insist on having first-rate audio systems in our cars and trucks.
In fact, according to Ford, an Ipsos 2016 Automotive Audio Branding study revealed that for about one-third of new-car buyers, the brand of in-car audio equipment would have a major impact on their purchasing decision.
That’s why Ford is partnering with Harman to begin bringing audio equipment from the latter’s B&O Play brand to new Ford cars and trucks. B&O Play, launched by Bang & Olufsen (hence the name) in 2012, will replace Sony as the premium audio brand in Ford vehicles, according to Forbes. This will be the brand’s first deployment in the automotive realm, although Bang & Olufsen gear has found its way into vehicles from the likes of Audi, Mercedes, and Aston Martin.
In a press release, Ford said that B&O Play’s approach will have the audio company custom-tailoring the speaker placement and calibration to each vehicle in the Ford lineup, making for an ideal audio experience throughout the cabin, no matter the driving conditions.
“Ford and B&O Play are a perfect match among brands that stand for quality, freedom and innovative design, coming together to revolutionize the driving experience for consumers,” says Harman Executive VP of Lifestyle Audio Michael Mauser. “With our shared commitment to seamless engagement and elevated experiences, Ford is the ideal automaker to bring the transformative power of B&O Play audio to drivers and passengers worldwide.”
The video above features Ford Senior Design Strategist Anthony Prozzi as he shares the news of the automaker’s new audio partner. He’s standing within “Sound Journeys,” which is an installation created by Ford and B&O Play to illustrate the power of sound.