Producing a niche high-performance product like the Ford F-150 Raptor is always a risk, but in the case of the all-new 2017 model, it seems Ford was right to invest in the truck like they did.
Ford won’t share numbers, but a PR Representative we spoke to this week insisted that orders for the new F-150 Raptor in the latter part of 2016 were very strong, far outpacing production.
Key to what makes the new F-150 Raptor such a step up from even its tremendous predecessor is that it was designed from the ground up with supreme performance in-mind, said the PR Rep. Where the 2014 Ford SVT Raptor was effectively a regular F-150 with the 6.2L V8 from the Super Duty and a host of upgrades, the 2017 Raptor has a unique boxed steel frame, and boasts a model-exclusive version of the 3.5-liter EcoBoost V6.
Thanks to the F-150’s switch to an aluminum-alloy body in 2015, the new off-road truck has also managed to shed some 500 pounds off its 2014 curb weight, leading to better acceleration, braking, and handling.
It’s unclear whether any of the changes planned for the refreshed, 2018 Ford F-150 will make their way into the F-150 Raptor in the future, but to buyers, it likely makes no difference; we don’t see enthusiasm for the new off-road warrior waning anytime soon.