The luxury-car space is plenty saturated right now. What’s a marque have to do in order to set itself apart from the competition?
Lincoln Motor Company’s strategy is to offer new services to customers, like the Pickup and Delivery program the luxury marque began piloting in 2015 and is now rolling out nationwide. “For luxury customers, time is the ultimate luxury,” said Lincoln President Kumar Galhotra at the National Automotive Dealers Association convention last month. “With Pickup and Delivery, they don’t have to take half a day out of their life to get their car serviced.”
So far, Lincoln has done about 15,000 pickups and deliveries in the United States.
Still more convenient customer services are on the way for Lincoln, although the marque hasn’t disclosed any specifics. Last year, Lincoln sold 111,724 vehicles – an increase of more than 10% over 2015’s sales, and enough to put it in eighth place among luxury brands.
“We had a great year last year, and everybody’s happy with the result,” said Lincoln National Dealer Council Chairman Luis Somoano. “Hopefully with a full year of Continental, we can keep moving forward.”
(Source: Automotive News)