Last week, Tesla Motors CEO Elon Musk announced on Twitter that the company will unveil a new, electric pickup truck some 18 to 24 months from now, MLive reports. Ford only just confirmed earlier this year that it would introduce a hybrid version of the ever-popular Ford F-150, but Tesla’s truck – a full-electric pickup from a company with a rabid following – could steal some of the wind from the F-150 Hybrid’s sails.
No; no one believes for a second that a Tesla pickup truck could ever threaten the Ford F-150 in the showroom. Even if the demand were enormous, Tesla’s manufacturing capacity is not. Meanwhile, the F-Series has been the best-selling vehicle in America for each of the last 35 years, and that isn’t bound to change anytime soon.
Moreover, car buyers already seem to have trouble making the transition to EV ownership. We imagine acceptance among truck buyers would prove even more difficult.
Still, Tesla’s every move seems to attract heaps of media attention, and a pure-electric pickup truck would be nothing if not a headline-maker – much more so than a conventional-hybrid like the future Ford F-150 Hybrid. Tesla’s entry to the pickup market could take away some of the luster from the F-150 Hybrid, making Ford’s first electrified pickup seem rather unexciting by comparison.
It’s easy to imagine which truck the average buyer will ultimately choose, and why, but Ford’s F-150 Hybrid might face a bit of a battle in getting the attention it deserves.