As many new parents quickly discover, sometimes the only reliable way to get a baby to sleep is to take them for a late car ride. That cuts into mom and dad’s sleep, of course, but sacrificing shuteye comes with the territory of child-rearing.
But does it necessarily have to? A new crib developed by Ford simulates the sights, sounds, and motion of a tranquil car ride so that mom and dad can save themselves the trip. LED strips along the perimeter emulate street lamps passing overhead; a built-in speaker recreates the sound of an engine gently humming along; and a motorized platform rocks the baby softly to imitate the movement of a car ride.
The crib even connects to a smartphone app that tracks your car’s movement and sounds so that it can recreate a particular car trip that got your baby sleeping particularly well.
Ford’s car-simulating crib, dubbed “Max Motor Dreams,” is a one-off designed by ad agency GTB, working with Ogilvy and Mather, in order to help promote the Ford C-MAX and S-MAX in Spain – two models quite likely to be purchased by folks with kids. But following the response Ford has received from interested parents, the Max Motor Dreams could yet make it to scale production.