Ford in the UK has announced a new promotion aimed at getting the owners of older vehicle models to turn in their cars in exchange for a discount on a new Ford, called the “New For Old Scrappage Scheme”. The automaker will give UK residents a discount ranging from £2,000 to £4,950 toward passenger vehicles including the all-new, 2018 Ford Fiesta, the Focus, B-MAX, Kuga, C-MAX, and Grand C-MAX, with the size of the discount dependent on the new Ford model being purchased. It’ll dole out discounts from £3,650 to £7,000 toward commercial vehicles like the Ford Transit, Transit Courier, Transit Connect, Transit Custom, and Tourneo Custom.
To get the discount, shoppers must trade in a vehicle originally registered before January 1st, 2010. The promotion runs from September 1st through December 31st of this year. Ford is billing the “Scrappage Scheme” as a way to lessen CO2 emissions by wooing drivers out of old, less-efficient automobiles, but that it’s apparently open to the owners of vehicles from any make ought to translate to plenty of conquest sales, too.
Bear in mind: “Scrappage Scheme” is more than just a catchy title. “We will ensure that all trade-in vehicles are scrapped,” says Ford UK Chairman and Managing Director Andy Barratt. “Acting together, we can take hundreds of thousands of the dirtiest cars off our roads and out of our cities.”
“Ford shares society’s concerns over air quality,” Barratt says. “Removing generations of the most polluting vehicles will have the most immediate positive effect on air quality, and this Ford scrappage scheme aims to do just that.”