At the Texas State Fair today, Ford Motor Company introduced a brand-new, top-most trim level for its F-Series Super Duty line of trucks: the “Limited” model. The automaker said in a release that the new, range-topping Super Duty Limited raises the bar for luxury and technology from a truck, but of course, the newest addition to the F-Series lineup raises something else, as well: the price ceiling on capable, all-American motor vehicles with a full frame and a cargo bed.
To wit, Ford has revealed that the starting MSRP for a Ford F-250 Super Duty Limited 4×4 will stand at $80,835, including $1,295 destination. The F-350 Limited 4×4 will start a bit higher, at $82,010, while buyers will need to pony up a staggering $87,100 for an F-450 Limited 4×4.
The new Ford F-Series Super Duty Limited doesn’t signal a shift away from Ford’s more affordable and work-focused trucks, but it does mean the automaker has smartly identified that its F-Series models have room to grow at the top end of the price scale. According to Ford, more than 50 percent of all F-Series Super Duty sales in the US in 2017 have been for higher-end models like the Lariat, King Ranch, and Platinum. According to a study from MaritzCX covering the 2016 model year, the light-duty Ford F-150 is the most popular new vehicle not just among the US population as a whole, but even among those raking in $200k or more per year.
It might surprise you to hear it, but an astonishing number of millionaires drive Ford pickup trucks.
The new Ford F-Series Super Duty Limited boasts a sumptuous interior treatment that includes custom Camelback two-tone leather seats; a leather-wrapped steering wheel, instrument panel, and armrests; dark ash wood trim with a hand finish; Miko® suede headliner; and special badging. The exterior broadcasts the model’s extra sophistication and higher price point with things like a special, twin-bar satin grille with chrome accents; satin-finish tailgate appliqué, and quad-beam LED lights.
Interestingly, Ford has even taken to laser-etching a serial number onto the center console armrest, which is the sort of thing you might expect to see on a limited-edition, boutique sports coupe – not necessarily on a volume-production truck.
As for technology, the Super Duty Limited has it, possessing “the works” in terms of clever electronic gizmos and other creature comforts aimed at making the driving experience safer and more enjoyable. The list of standard tech includes:
- High-def 360-degree camera with Trailer Reverse Guidance
- SYNC 3 infotainment
- Blind Spot Information System with trailer coverage
- Adaptive cruise control
- Adaptive steering
- Lane-keeping alert
- Forward-collision warning with brake support
- Full, panoramic moonroof with retractable shade
- Heated and ventilated front seats; heated rear seats
- Heated steering wheel
“The Super Duty lineup is a win for all of our customers, from successful ranchers to contractors to RV owners” says Ford Truck Marketing Manager Todd Eckert. “Super Duty Limited is the most luxurious and advanced heavy-duty pickup truck ever created by Ford for accomplished buyers with appetites for the high life and hard-earned dollars to match.”