A new Ford program dubbed “Drive2Greatness” has been launched to help support Science, Technology, Engineering, Arts, and Math initiatives at Historically Black Colleges and Universities (HBCUs). Ford Motor Company will donate a total of $300,000 to HBCU STEAM initiatives through the program.
Ford’s Drive2Greatness program launched Labor Day weekend at the 15th annual Tom Joyner Family Reunion – an event put on by nationally-renowned radio host Tom Joyner – with a College Day, a STEAM panel discussion, and Ford vehicle test drives. Those who test drove vehicles were given the chance to have $10,000 donated to the Historically Black College or University of their choice; Florida A&M University was named the winning recipient.
Now through October 27th, Ford will be giving away still more to support STEAM initiatives at HBCUs. Students and alumni can vote in support of their own qualifying schools for a chance to win one of four prizes, with the grand prize winner also receiving Ford’s “Ultimate Homecoming Takeover” for 2018.
“For more than three decades, Ford has been committed to implementing and supporting initiatives that encourage and inspire young people to pursue and succeed in STEAM careers,” says Ford Multicultural Communications Manager Raj Register. “With the launch of our inaugural Drive2Greatness program, we’re excited to extend that commitment to support Historically Black Colleges and Universities and their STEAM programs.”