Ford Motor Company last week opened its new “Smart Mobility Innovation Office” in London, England, which will focus on the near-term development of mobility technologies with a focus on the particular needs of Europe’s urban centers. Sarah-Jayne Williams, who was named Ford Europe’s first-ever Director of Smart Mobility last August, will lead this new office.
The new Ford Smart Mobility Innovation Office’s location at London’s Here East digital campus gives it valuable proximity to potential future partners: tech companies, startups, and established academic institutions. It also puts the office close to some of the company’s existing partners, like research partner Loughborough University. As with Ford’s Palo Alto Research and Innovation Center here in the US, located in the heart of Silicon Valley, the automaker sees the location of the facility and the resulting ease of access to other firms in the tech industry as key.
“London is not only one of Europe’s biggest mega-cities, it is also one of the most progressive in its openness to new ideas and new partners, as we work together to create smart vehicles for a smart world,” says Ford President and CEO Jim Hackett. “Here East is the perfect location for Ford’s European smart mobility hub with Plexal’s incredible talent pool and start-up diversity right on the doorstep.”