Ford Motor Company President and CEO Jim Hackett will deliver a keynote speech at the 2018 Consumer Electronics Show this January, again iterating his vision for the future of human mobility when he takes to the podium on the opening day of the exhibition. Ford has maintained a sizable presence at CES in recent years as it and other automakers reckon with the growing role that computers and telecommunications have within the automotive and mobility industries.
The Ford CEO preparing to stand before a crowd at CES is also nothing new; according to Automotive News, Hackett’s predecessor, Mark Fields, gave a speech each of his three years as CEO, and before him, former CEO Alan Mulally spoke there twice. Jim Hackett’s speech there will center on the automaker’s future mobility solutions for smarter, more connected cities, Consumer Electronics Show organizers say.
“Ford continues its long leadership in using technology to transform the auto industry and drive a revolution in mobility that champions innovation and safety,” said Consumer Technology Association CEO Gary Shapiro in a statement. “Today, Ford is a global leader in amazing developments in self-driving technologies, smart cities, vehicle-to-vehicle communications, and beyond.”