Ford’s subscription vehicle service, “Canvas”, is looking to expand both its platform and its offerings in 2018, better addressing the wants and needs of its 600 current customers. The service is less than a year old, and offers people in the west Los Angeles and San Francisco Bay areas a convenient, subscription-based alternative to the traditional car ownership model.
Collectively, Canvas customers have traveled a total of more than 3 million miles in Canvas cars – equivalent to about 120 trips around the equator, says Ford.
A monthly Canvas subscription starts at $400 per month, and grants users 24/7 access to a vehicle as though it were their own. The service includes a preferred mileage package, comprehensive insurance, warranty, maintenance, and roadside assistance. When a user is ready to turn in their vehicle, they simply give Canvas seven day’s notice, after which the Ford subsidiary comes and collects the vehicle at a convenient location.
Canvas’ expansion this year could add new vehicle models to the fleet and add options for longer/shorter loan terms. Last year, Canvas already expanded with the option of putting multiple drivers on a single account, and the ability to select from a range of mileage packages, with the flexibility to increase or decrease mileage as needed, even mid-month.
“Building on our success in 2017, we plan to further expand our platform and offerings in 2018 to meet even more customer needs,” says Canvas Founder and CEO Ned Ryan. “Month-to-month subscriptions are just the first step. As our product evolves over the coming year and beyond, we’ll be focused on adding more customization to the platform, implementing solutions to improve the scalability of the business and offering bigger savings for customers who want longer terms.”