For the 2018 model year, Ford has introduced a new-and-improved version of the sixth-generation Mustang that offers customers more personalization options than ever before. It offers a dozen different wheel designs, nearly a dozen exterior colors, numerous interior palettes, and even a 12-inch digital instrument cluster with customizable colors and gauges.
Taking a page from the 2018 Ford Mustang‘s playbook, Ford is now giving fans the ability to design their own custom pony car art through an online “Personalize Your Pony” experience. After you come up with a design you fancy, you can share it to social media or use it to order a print, t-shirt, mug, phone case, or even a grille badge for your late-model Mustang.
From March until June, Ford will even select some of its favorite user-made pony logo designs and share them with the world on billboards in major US cities.
“Personalize Your Pony” lets users get started with one of several basic “style packs,” providing tools to tweak the color palette and the size and orientation of design features. Style packs are inspired by iconic Mustang models from Shelby, Roush, RTR, and the special-edition Bullitt line.
“Driving a Mustang has always been about standing apart from the rest,” says Ford Car Group Marketing Manager Corey Holter. “This is a chance for Mustang fans everywhere to make their very own personalized pony and share it where potentially millions can see it.”
Ford will only produce 1,000 custom Ford Mustang grille badges generated from the “Personalize Your Pony” experience, so if you want one, act fast. To design your own custom Mustang pony logo, click here.