Ford Motor Company’s President of Global Markets, Jim Farley, made a rather bold prediction in front of a room full of journalists today. “Today, Ford Motor Company is the number-two seller of hybrids in the US,” he said. “And in 2021, we expect to surpass Toyota to be number one.”
Naturally, the biggest boost to Ford’s hybrid sales will be the Ford F-150 Hybrid, which the automaker plans to introduce in 2020, but the automaker is going all-in on hybrid technology elsewhere in the lineup. Mr. Farley said that moving forward, “every time we launch a utility in North America, out intention is to have a hybrid – that’s a hybrid, plug-in hybrid, or in some cases, both.”
The list of future Fords that will offer available hybrid-electric power contains some surprising names. The automaker re-affirmed that it is working on a hybrid version of the Ford Mustang pony car, with “V8 acceleration” from a non-V8 engine, but in addition, hybrid versions of the Escape, Explorer, and even the Bronco will all be launched.
“Hybrids for years have been mostly niche products but are now on the cusp of a mainstream breakout,” says Farley. “The valuable capability they offer – plus fuel efficiency – is why we’re going to offer hybrid variants of our most popular and high-volume vehicles, allowing our loyal, passionate customers to become advocates for the technology.”
“We’ve moved past hybrids being a science project,” Farley told the crowd of reporters at Ford’s Product Development center today. “Hybrids are accepted, reliable technology. Same as EcoBoost.”