The Lincoln Motor Company’s “Click-to-Purchase” online car-shopping program, which allows customers to complete nearly every part of the car-buying process without setting foot inside a dealership, will be available throughout the United States by the end of 2018, Ford’s premium luxury brand says. Potential buyers can search dealer inventories, calculate approximate trade-in values for their current vehicles, apply for financing, and create a payment plan, all online, using their personal computers.
After all these steps are complete, should the customer decide they want to pull the trigger on the deal, they can print a certificate with pricing information, while a copy gets sent to the dealer. The deal will be honored for 48 hours, leaving the customer two days to get to the dealership and purchase or lease the vehicle.
Click-to-Purchase is an important service for a luxury brand that’s bent on offering segment-leading convenience services to its customers. The Lincoln Chauffeur service, rebranded as “Lincoln Personal Driver” sometime after the first pilot launched in Miami last year, has been expanded to San Diego, and is readying for a launch in Dallas, Texas. It will be integrated with the “Lincoln Way” app – the Lincoln-branded version of FordPass.
Meanwhile, Pickup & Delivery, which is now available nationwide and continues to grow, will start launching internationally this year. The program is set to be rolled out in China and Canada, Ford President of Global Markets Jim Farley said at the 2018 New York Auto Show. Lincoln says it’s the only luxury automaker to offer standard Pickup & Delivery as part of the vehicle warranty, although with the brand having racked up more than 100k rides since the program’s inception in 2016, we figure it can’t be long before a competing brand sees the value in it.
“Lincoln is developing services that make our clients’ lives effortless, and we consider very carefully how we connect those services,” Lincoln President Joy Falotico said last week in a release. “We look at their lives, how they work and what they do, and then we look at what we can offer them from a Lincoln perspective to make everything more seamless and to save our clients what they value most – their time.”