Ford Mustang sales decreased about 12 percent to 16,917 units in the first quarter of 2019. Despite the decline, the Mustang still placed first in its class by sales volume, while Dodge Challenger sales fell off 24 percent to 13,431 units, placing it in second place in its segment and the Chevy Camaro posted a 2.5 percent growth, though it remained in third place.
And now, in what could be an effort to persuade buyers to continue to choose Ford’s pony over its direct rivals, a new Ford Mustang discount takes $1,500 off in April 2019. Meanwhile, another Mustang discount takes $1,000 off and offers 0 percent financing for certain models.
Ford’s nationwide Mustang discounts in April 2019 are as follows:
- 2019 Mustang bonus cash: $1,000 special package bonus cash. This discount is good through April 30, 2019. Only available on models equipped with 101A package. Excludes GT350 and Bullitt models.
- 2019 Mustang customer cash: $1,500 retail customer cash. This discount is good through July 1, 2019. Excludes GT350 and Bullitt models.
For reference, here are the applicable 2019 Mustang trim levels and their corresponding starting MSRPs, including destination charge:
- EcoBoost Fastback – $27,490
- EcoBoost Premium Fastback -$32,505
- GT Fastback – $36,450
- GT Premium Fastback – $40,450
- EcoBoost Convertible – $32,990
- EcoBoost Premium Convertible – $38,005
- GT Premium Convertible – $45,950
The $1,000 Ford discount brings the starting price of a 2019 Ford Mustang EcoBoost Premium Fastback to just $31,505, and customers who take advantage of the 0 percent APR offer would save over $3,000 in interest charges. If a buyer were to opt for the $1,500 offer instead, it would lower the starting price of the same model to $31,005, but not save on interest.
- Must take delivery from an authorized Ford dealer’s stock by April 30, 2019, unless specified otherwise.
- See dealer for details.
- Incentive for the United States of America, unless otherwise specified.
- Some customers may not qualify for this offer.
- Residency restrictions apply.
- Offer not available with special finance, lease, and some other offers.
We strive to provide accurate and up-to-date information about the vehicles and their incentives in question, but errors and misprints can happen. In addition, the manufacturer can change incentive information at any time and without notice. Always consult with your dealer regarding color availability information before making purchase decisions. Ford Authority will not be held responsible for any misprints, typos or any other errors.