There’s just something so soothing about the smooth, southern drawl of actor Matthew McConaughey. The way he strings together a line of dialogue is literally Oscar-worthy, so it makes sense to feature him for advertising purposes. Now, we have objective proof of that, as a recent Lincoln ad featuring McConaughey’s easygoing voiceover work managed to snag the top spot as the most-seen automotive advertisement for the week of July 22nd.
The Lincoln ad in question is titled “Most People,” and includes a promotion of the Summer Invitation Sales Event with mention of special deals on the 2019 Lincoln MKC compact crossover. According to a recent report from WardsAuto, the ad ranked highest on the iSpot Index, with a score of 149. For reference, the iSpot Index tracks and ranks audience attention. The Lincoln ad in question managed 49 percent fewer interruptions (channel changing, guide viewing, etc.) than the average automotive advertisement.
Chevrolet managed to place second with its 2019 Blazer “Speaks For Itself” ad, while Subaru took third with its “Important Moments” ad for the 2019 Ascent.
Ford just missed a second spot on the podium with a fourth-place finish for its “Cookie Dough Ninja” ad.
As for the “Most People” Lincoln ad, it managed to accumulate 256,687,804 impressions, with an attention score of 95.37 and an estimated TV spend of $2,545,310.
We’re happy to see that Lincoln’s collaboration with Matthew McConaughey continues to do so well for the automaker. McConaughey is one of those actors that’s very hard not to like, and associating the Lincoln brand with his talent seems like a surefire winning combo.
For reference, the 2019 Lincoln MKC compact crossover is equipped with a turbocharged 2.0L four-cylinder as standard, the same engine as the Ford Escape. Output is rated at 245 horsepower, which is sent to the front wheels through a six-speed automatic transmission. A turbocharged 2.3L four-cylinder producing 285 horsepower is optional, as is all-wheel-drive.