Ford put a handful of new ads up on its YouTube channel that tout the coming Ford EV offerings. We know that Ford has the Mustang-inspired EV that will be unveiled next week. It also has a battery-powered version of the F-150 coming. As Ford gears up to get into the electric vehicle market in a big way, the automaker is also working on dispelling myths about EVs.
The automaker said that education is a big deal in the EV market. One of the biggest concerns about a Ford EV, and EVs in general, is range anxiety. Most EV owners charge their vehicles at home and never use a charger in a public location. The new series of commercials is called “Electric Vehicles: You Don’t Have To Be At 100%,” and this commercial is called “Co-Worker.”
We’ve all known or worked with someone who is too upbeat and excited to be at work on a Monday. The commercial shows a woman walk into her office on a Monday, talking loudly and enthusiastically about what her weekend was like. The woman is excited about a Monday and getting to work, to the chagrin of her co-workers.
The point of the commercial is that you don’t need an enthusiastic co-worker to be at 100 percent volume and enthusiasm all the time, which can be annoying. Your EV also doesn’t need to be at 100 percent all the time. Towards the end of the short ad, words on the screen read, “You Don’t Always Have To Be At 100%. Neither Does Your Electric Vehicle.”
It’s a funny way to make people think about how much energy they really need. With the average commute somewhere around 20 miles per day, an EV like the Mach-E with a promised range of 300 miles could make that trip for a week without needing to recharge.