Ford China has established a new, singular distribution network and hired fresh new faces to key roles.
People: Peter Fleet
Ford’s Chinese product lineup has been a bit stale for some time. Its all-new Focus and refreshed Escort are a breath of fresh air.
Ford’s relationships with its Chinese-market joint venture partners are being put to the test.
Ford’s sales in China slid yet again last month.
While other global automakers are posting consistent growth in China, Ford is floundering.
Ford has signed a new joint venture agreement in China. The new JV will build and sell EVs in that market.