Privacy is a complicated thing. While there might be a very real temptation to boil down both sides of the argument to simply a “yes” or a “no,” the folks at Ford Motor Company see a much broader gray-area between the two.
To help the automaker navigate this middle gray-area in the age of information, Ford Motor Company applies a concept dubbed the “give and take of privacy.”
That conceptualization of the issue is explained in the video above, by Ford Motor Company Manager of Global Consumer Trends and Futuring Sheryl Connelly. At it’s heart, the “give and take” approach maintains that generally, consumers will agree to share some data with an entity like the Ford Motor Company “if they can see an obvious or reasonable benefit,” says Ms. Connelly.
“For instance, I might be willing to share my credit card information with Amazon,” explains Connelly, “so that every purchase I make after my first one, I never have to pull out my wallet.” Of course, any such convenience afforded by the sharing of information has to be balanced against consumers’ wishes to keep their habits private. As with all things, consent is of the utmost importance.
For more on the Ford Motor Company “give and take of privacy” approach, be sure to watch the video above.