• We are currently looking for experienced automotive journalists and editors to join our team.  Make $60k-$80k per year doing what you love. We are also looking for an experienced forum moderator to join our team. See details here. ×

Ford Motor Company On The ‘Give And Take Of Privacy’: Video

Sponsored Links

Privacy is a complicated thing. While there might be a very real temptation to boil down both sides of the argument to simply a “yes” or a “no,” the folks at Ford Motor Company see a much broader gray-area between the two.

To help the automaker navigate this middle gray-area in the age of information, Ford Motor Company applies a concept dubbed the “give and take of privacy.”

That conceptualization of the issue is explained in the video above, by Ford Motor Company Manager of Global Consumer Trends and Futuring Sheryl Connelly. At it’s heart, the “give and take” approach maintains that generally, consumers will agree to share some data with an entity like the Ford Motor Company “if they can see an obvious or reasonable benefit,” says Ms. Connelly.

Sponsored Links

“For instance, I might be willing to share my credit card information with Amazon,” explains Connelly, “so that every purchase I make after my first one, I never have to pull out my wallet.” Of course, any such convenience afforded by the sharing of information has to be balanced against consumers’ wishes to keep their habits private. As with all things, consent is of the utmost importance.

For more on the Ford Motor Company “give and take of privacy” approach, be sure to watch the video above.

Sponsored Links
Sponsored Links

Subscribe to Ford Authority
For around-the-clock Ford news coverage


We'll send you one email per day with the latest Ford updates.

It's totally free.

  • Want to see your Ford vehicle or build featured on Ford Authority? We welcome your submissions. See here for details. ×

Written by Aaron Brzozowski

Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

Sponsored Links

Leave a Reply

Your email address will not be published. Required fields are marked *

Lincoln Motor Co. President: Toughest Job At Ford?

Watch Part Four Of The 2016 Ford Focus RS Documentary: Video