Ford Authority

Ford SYNC AppLink Adds Social Media Aggregator ‘Meople’

Yesterday, Ford announced that the Ford SYNC AppLink system had added still another bit of software, incorporating social media connectivity into the system’s long list of flexible functions.

The app is called “Meople.Connector,” and it’s a social media aggregator which can consolidate updates from networks such as Twitter and LinkedIn. It also enables voice-control commands, meaning that Ford SYNC users can safely and easily access their social media accounts from behind the wheel. In essence, Meople.Connector will keep Ford SYNC users up-to-date with “Message” alerts, to which those users can then choose to “Read,” “Answer,” or “Skip.”

Again, all of this can be done without peeling one’s eyes off the road to look at a screen or type.

To some readers, this all undoubtedly sounds a bit frivolous, but Ford says that social media is a prime – and growing – source of news, especially among those aged 44 years and younger. Ford Executive Director of Connected Vehicle and Services Don Butler remarked that “for many people today, social media is fundamental to staying up-to-date and informed. From a reminder that it’s a friend’s birthday, to hearing the minute your football team scores a goal, to breaking news, social media is part of the fabric of modern life.

“By adding further news and personal communications, we are helping to ensure customers can stay seamlessly connected throughout their day in a safe and stress-free way.”

Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

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