• We are currently looking for experienced automotive journalists and editors to join our team.  Make $60k-$80k per year doing what you love. We are also looking for an experienced forum moderator to join our team. See details here. ×

Red Ford Mustang Might Be The Most Popular First Car For Millennials

Sponsored Links

The so-called “millennial” generation – commonly regarded as those born between 1981 and 1997 – is a tough demographic to crack. In fact, it’s largely defined by its apparent penchant for breaking with the tendencies of just about every preceding generation, including how it regards the automobile. According to The Car Connection, studies have repeatedly shown that the millennial generation doesn’t care nearly as much about cars as the members of prior generations.

Still, interacting with automobiles is all but unavoidable in the United States, and a survey of Instagram trends conducted by AutoNation has attempted to uncover what is the most popular first car among millenials. The result? The survey data indicates that the Ford Mustang might be the most common first car for this tricky generation.

Granted, a number of things have to be taken into account. First off, AutoNation didn’t go to the trouble of separating members of the millennial generation from everyone else on Instagram, but rather presumed that the vast majority of users were of that demographic (a reasonable assumption). Second, AutoNation simply perused the app for those users posting about their first cars, meaning that if, for instance, the buyers of Chrysler Sebrings tend to be less vocal than their Ford Mustang-owning counterparts, those Sebring buyers went uncounted.

In other words, the Ford Mustang is not necessarily the definitive answer to the question: “What are millennials buying?” But the data does at least indicate that Ford’s quintessential pony car is a very popular first choice for this demographic. In fact, it was the most talked-about first car on Instagram in nearly 20 of the United States. Among those users, red was the most popular color of Ford Mustang, and represented 18.5 percent of all first cars of any make or model counted by the survey. As an added plus, Ford Motor Company was the second most popular brand overall, behind only Honda.

For those findings, plus many more, please peruse the image gallery below.

Sponsored Links

Subscribe to Ford Authority
For around-the-clock Ford news coverage

We'll send you one email per day with the latest Ford updates.

It's totally free.

  • Want to see your Ford vehicle or build featured on Ford Authority? We welcome your submissions. See here for details. ×

Written by Aaron Brzozowski

Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

Sponsored Links

Leave a Reply

Your email address will not be published. Required fields are marked *

Ford Motor Company To Report Q3 2015 Financial Results On Tuesday, October 27

The AficionAuto Profiles The 1946 Ford ‘Poop Coupe’ From Back To The Future: Video