Ford Motor Company Kills Off ‘Friends & Neighbors’ Promotion

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Back in October, Ford Motor Company announced a two-month promotion called “Friends & Neighbors” that would slash as much as $2,000 from the purchase price of most 2014 and ’15 models through November and December. The promotion guaranteed customers from November 3rd, through January 4th a haggle-free price of just $200 above the dealer invoice (what Ford Motor Company bills the dealer for a given vehicle).

Apparently, that promotion turned out to be a dud, with Automotive News reporting that the sales promotion won’t continue through early January as planned. Ford Motor Company will offer a more traditional year-end Holiday Sales Event in its stead, starting tomorrow, December 1st.

A Ford Motor spokewoman reportedly commented on the termination of the “Friends & Neighbors” promotion, saying that “dealers offered insights on the kinds of offers resonating most with customers in-market, and we are updating our plan based on their feedback. We will continue to be competitive yet disciplined on incentives and offers for customers.”

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Ford Motor Company had been promoting the sales event with numerous ads, referring to the year-end pricing as an “inside deal” normally reserved for Ford employees’ friends and families.

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Written by Aaron Brzozowski

Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

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