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The Ford EcoBoost ‘Small But Mighty’ Philosophy Explained: Video

The Ford EcoBoost family of engines is on track to sell over a million units by the year’s end, and as much of that success can be attributed to the automaker’s clever marketing strategy, just as much can be attributed to the tech that lurks behind the Ford EcoBoost badge.

On that note, Ford has released a series of videos explaining in layman’s terms the appeal of the Ford EcoBoost engine – and the new three-cylinder, 1.0-liter in particular.

At its heart, the phrase “Ford EcoBoost” represents not just the use of turbocharging, but a far broader philosophy of “small but mighty.” The 1.0-liter Ford EcoBoost engine boasts one of the highest volume-specific torque output figures in the industry, explains Ford Global Powertrain Technology Communications Manager Pete Seredynski. Being an engine displacing one liter on-the-dot, this figure is comically easy to calculate: 124 lb-ft per-liter. But, the 1.0-liter Ford EcoBoost engine also has an “over-boost” feature, allowing it to reach up to 148 lb-ft for 15 seconds at a time.

Talk about horsepower all you’d like, but really, it’s that feeling of torque that satisfies a driver. Despite its incredibly small size, this Ford EcoBoost engine has it in spades.

Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

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