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Ford To Sponsor ‘Quick Lane Bowl’ College Game

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For a second year, Ford will serve as the title sponsor for the annual college football bowl game set to take place at Detroit’s Ford Field later this month.

The 2015 “Quick Lane Bowl” will take place on December 28th, wearing the name of Ford’s Quick Lane Tire & Auto Center. The game will be between the Central Michigan University Chippewas (7-5 record) and the University of Minnesota Gophers (5-7). The Quick Lane Bowl will be the second consecutive bowl appearance for CMU, and its third in four years.

Last year’s Quick Lane Bowl saw the Rutgers University Scarlet Knights face off against the University of North Carolina Tar Heels. Like that game, this year’s Quick Lane Bowl will be nationally televised, on ESPN2 starting at 5pm, December 28th. Ford’s Quick Lane Tire & Auto Center is a network of more than 700 certified service outlets for Ford and Lincoln brand automobiles.

The origins of the name “Ford Field” ought to be obvious.

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Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

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