Ford Authority

Ford Motor Company’s Impressive New Auto Show Display: 2016 NAIAS

At this year’s Detroit Auto Show, Ford Motor Company premiered an entirely new display designed to provide an “engaging visitor experience” to showgoers of all ages.

All of the new products unveiled during the Press Preview days of the show are on-hand: the refreshed 2017 Ford Fusion sedan, Ford F-150 Raptor SuperCrew performance pickup truck, and FordPass mobility app. These products – along with many to which we’ve been introduced at prior events – occupy an immense Ford Motor booth encircled by an aluminum oval, with a 360-degree video display consisting of more than 114 million LEDs.

Additionally, two 36-foot by 19-foot LED video walls are present, which can glide open or shut using the same laser-guided, magnetically-driven tech that Ford Motor Company uses to move F-150 parts at the automaker’s Dearborn Truck Plant. In the center of the booth, there is a 78-foot diameter turntable, hosting three smaller vehicle turntables upon it. A new upper-level hosts an array of Ford Performance products like the 2017 Ford GT supercar and the track-ready Shelby GT350 Mustang, while downstairs, a large “shopping area” lets consumers browse a variety of Ford Motor Company vehicles with accessories, personalization enhancements, and merchandise.

Says Ford Global Auto Shows Manager Darrell Bryja: “We want the Ford visitor experience at the North American International Auto Show to be just as innovative as our products and technologies. The new Ford display brings our biggest news to life, and the interactive elements enable families to become part of the action.”

Public days at the 2016 Detroit North American International Auto Show are from Saturday, January 16th to Sunday, January 24th.

Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

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