Like the Ford Mustang before it, the new, 2016 Ford Focus RS is facing a shortage in the country of Australia, according to website Motoring.
Motoring reports that perhaps 600 Ford Focus RS models will arrive in Australia by the end of the year, although the exact number is unknown. One Melbourne-based Ford dealer told the website that demand was so strong, some paid deposits may need to be refunded.
While the 2016 Ford Focus RS is not technically a limited-edition model like the previous one, production will be capacity-limited at the automaker’s Saarlouis, Germany plant.
“If there’s huge demand, we can change things [at the factory], but it’s also not a car that we would want to produce, say, 50,000 per year,” one senior Ford Europe executive remarked. “There’s also an attraction to having a limited number of cars.”
Motoring asked Ford Australia Brand Communications Manager Neil McDonald whether the country’s allotment was indeed capped at 600 units for 2016, but the executive refused to comment. “Sometimes we order 50 cars and get 300,” McDonald said.
The situation fuels concern that the 2016 Ford Focus RS could become subject to the same sort of price-gouging seen with the new RHD 2016 Ford Mustang.
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