Consumer Reports: Ford Brand Middle Of The Pack Overall

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The Ford brand is only the 16th best automotive brand overall, according to a rank list put out by Consumer Reports this week, with Ford’s luxury Lincoln brand trailing in 17th. Those ranks are out of a pool of 30 total brands studied by the publication.

Disheartened? Don’t be; only one American brand – Buick – even managed to crack the top ten, and Ford and Lincoln outranked every single other big US marque: Cadillac, Chevrolet, Chrysler, Dodge, GMC, and Jeep. The top third of the list is dominated by premium European brands and reliable Japanese marques, while the bottom third is overwhelmingly American.

To rank each of these 30 brands, Consumer Reports looked at every currently-available model that they’ve tested, weighting road test performance, predicted reliability, owner satisfaction, and overall safety, including active safety equipment. Ford’s road test and reliability scores were merely average, but with every other US brand (save for Buick) getting “Worse Than Average” or “Worst” reliability ratings, Ford and Lincoln floated easily above most of their American rivals.

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The publication only looked at automotive brands for which road test and reliability data was available for at least two models. As such, Alfa Romeo, Jaguar, Maserati, Ram, Smart, and Tesla were not ranked.

For the full automotive brand rank list, check out the original story at Consumer Reports.

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Written by Aaron Brzozowski

Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

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