Ford Authority

Ford CEO Mark Fields: Automaker Won’t Forsake Those Who Want To Drive

For those who relish their time behind the wheel, automakers’ recent push for autonomous – so-called “self-driving” – cars might be a frightening topic of discussion. Fortunately, folks who love to drive have a friend in Ford Motor Company.

Recently, Ford announced a plan to triple its investments into the development of semi-autonomous features, or “driver assists,” over the next five years, with the hopes that these technologies will ultimately contribute to any fully-autonomous passenger vehicles in the automaker’s future. Despite this, Ford CEO Mark Fields told reporters at this week’s Mobile World Congress in Barcelona that Ford Motor Company will continue to protect the sense of freedom that cars have come to represent in the US.

According to the Detroit Free Press, the Ford CEO said that the automaker would take a “dual path” for developing connected cars. One of these paths is for the person who wants the car to assist – and eventually, control – driving, and one is for the person who still wants control over the automobile. “Clearly there will be a part of the population that will always want to drive and have that driving pleasure, and we are obviously going to provide them great products for that,” he explained.

So, those who love to drive can breathe a deep sigh of relief; for the foreseeable future, the individual’s right to pilot his or her set of wheels is guaranteed by Ford Motor Company.

Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

Subscribe to Ford Authority

For around-the-clock Ford news coverage

We'll send you one email per day with the latest Ford updates. It's totally free.

No Comments yet

Leave a comment