• We are currently looking for experienced automotive journalists and editors to join our team.  Make $60k-$80k per year doing what you love. We are also looking for an experienced forum moderator to join our team. See details here. ×

Ford Motor Company To Sit Out The Paris Motor Show

Sponsored Links

Ford Motor Company has announced that it will not be present at the 2016 Paris Motor Show – a biennial car show scheduled for this October. The decision is somewhat surprising as the Paris Motor Show is a major global event, and in 2014 welcomed the most visitors of any auto show in the world.

Automotive News reports that Ford’s European arm maintains that the Paris Motor Show simply doesn’t fit in with the automaker’s launch schedule. “It’s about picking the right place and right way to deliver your news,” said a spokesperson for Ford Europe. “Paris didn’t hit the sweet spot.”

While a surprising omission from Ford’s schedule of global appearances, the automaker’s decision to sit out the Paris Motor Show might be a fiscally sound move, as attending “traditional” auto shows can cost millions of dollars. “It is increasingly difficult for some OEMs to justify the expenditure on these types of events,” said IHS Automotive Analyst Ian Fletcher.

Last month’s North American International Auto Show in Detroit had a number of notable absentees, including Mini, Jaguar Land Rover Automotive, and Tesla Motors.

  • Sweepstakes Of The Month: 2021 Ford Mustang Shelby GT500 plus $25K in cash. Details here.
Sponsored Links

Subscribe to Ford Authority
For around-the-clock Ford news coverage


We'll send you one email per day with the latest Ford updates.

It's totally free.

Written by Aaron Brzozowski

Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

Sponsored Links

Leave a Reply

Your email address will not be published. Required fields are marked *

Racing/Stunt Driver Prestin Persson Drives The 2016 Ford Focus RS: Video

Ford Motor Co. To Double Mexican Production In 2018