Ford Motor Company has announced that it will not be present at the 2016 Paris Motor Show – a biennial car show scheduled for this October. The decision is somewhat surprising as the Paris Motor Show is a major global event, and in 2014 welcomed the most visitors of any auto show in the world.
Automotive News reports that Ford’s European arm maintains that the Paris Motor Show simply doesn’t fit in with the automaker’s launch schedule. “It’s about picking the right place and right way to deliver your news,” said a spokesperson for Ford Europe. “Paris didn’t hit the sweet spot.”
While a surprising omission from Ford’s schedule of global appearances, the automaker’s decision to sit out the Paris Motor Show might be a fiscally sound move, as attending “traditional” auto shows can cost millions of dollars. “It is increasingly difficult for some OEMs to justify the expenditure on these types of events,” said IHS Automotive Analyst Ian Fletcher.
Last month’s North American International Auto Show in Detroit had a number of notable absentees, including Mini, Jaguar Land Rover Automotive, and Tesla Motors.