Ford Motor Company U.S. Sales Down 2.59 Percent To 173,723 Units In January 2016

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Ford and Lincoln dealers in the United States delivered 166,546 new vehicles in January 2016, a 3 percent decrease compared to January 2015. While sales of the Ford brand were down for the month, Lincoln was up.

“We continue seeing strong commercial fleet orders for F-150 and will be filling more orders this year,”said Mark LaNeve, Ford vice president, U.S. Marketing, Sales and Service. “As the largest seller of commercial vehicles, this represents good news for Ford trucks and the overall economy.”

January 2016 notes (vs. January 2015, except as noted):

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Ford Motor Company:

  • Total sales up 3 percent to 166,546 units
  • Ford transaction prices increased $1,800, almost three times the overall industry average driven by strong demand for SUVs and F-Series pickup trucks
  • Best start for Ford brand SUV sales since 2004

Sales Results - January 2016 - USA - Ford

MODELJAN 2016 / JAN 2015JANUARY 2016JANUARY 2015
C-MAX-14.91% 9871,160
E-SERIES-10.55% 2,9593,308
EDGE+25.75% 9,5337,581
ESCAPE-4.16% 19,21920,054
EXPEDITION+16.06% 2,8552,460
EXPLORER-4.86% 14,26614,995
F-SERIES-5.21% 51,54054,370
FIESTA-25.88% 2,5603,454
FLEX+36.56% 1,9911,458
FOCUS-29.77% 12,97718,478
FUSION+0.93% 19,87719,694
HEAVY TRUCKS+36.81% 1,245910
MUSTANG-12.81% 7,5808,694
POLICE INTERCEPTOR SEDAN-32.89% 455678
POLICE INTERCEPTOR UTILITY+15.04% 2,3482,041
TAURUS+33.68% 3,1122,328
TRANSIT+50.96% 9,6316,380
TRANSIT CONNECT-7.54% 3,4113,689
FORD TOTAL-3.02% 166,546171,732

Sales Results - January 2016 - USA - Lincoln

MODELJAN 2016 / JAN 2015JANUARY 2016JANUARY 2015
MKC-10.36% 1,4361,602
MKS-16.59% 538645
MKT+88.43% 505268
MKX+51.10% 2,0521,358
MKZ+6.34% 1,9461,830
NAVIGATOR-23.58% 700916
LINCOLN TOTAL+8.43% 7,1776,619

Sales Results - January 2016 - USA - FMC Totals

BRANDJAN 2016 / JAN 2015JANUARY 2016JANUARY 2015
FORD TOTAL-3.02% 166,546171,732
LINCOLN TOTAL+8.43% 7,1776,619
FMC USA TOTAL-2.59% 173,723178,351

 

Ford SUVs totaled 50,212 sales last month – a 3 percent increase versus a year ago and the brand’s best sales start since 2004. The all-new Edge was the biggest driver, posting a 26 percent jump on sales of 9,533 vehicles.

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Transit sales increased 51 percent in January with 9,631 vehicles sold, lifting overall Ford van performance 20 percent for their best start since 1985.

F-Series January sales totaled 51,540 vehicles, down 5 percent. F-Series average transaction pricing grew $2,500 last month, while incentive spending was down $500 versus a year ago.

Lincoln sales increased 8 percent, for the best start of the year since 2008. Lincoln sold 7,177 vehicles, and the all-new MKX posted a 51 percent increase with 2,052 vehicles sold. It was Lincoln’s best January for SUVs since 2001.

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Written by Alex Luft

Ford Authority founder with a passion for global automotive business strategy.

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