• We are currently looking for experienced automotive journalists and editors to join our team.  Make $60k-$80k per year doing what you love. We are also looking for an experienced forum moderator to join our team. See details here. ×

Lincoln Navigator ‘Time To Eat’ Ad Airs During Grammys: Ad Break

Sponsored Links

Acclaimed actor Matthew McConaughey is back in another television ad for Ford’s luxury Lincoln Motor Company division, piloting the 2016 Lincoln Navigator in a 30-second spot which aired during Monday night’s Grammy awards.

This Lincoln Navigator commercial was directed by Gus Van Sant (Good Will Hunting, Milk) with a more comedic, lighthearted mood than earlier McConaughey Lincoln ads, directed by Nicolas Winding Refn (Drive). In the spot, Mr. McConaughey is driving along in a rural setting deliberating where to eat, with two passengers in tow: a German shorthair pointer, and a Weimaraner.

“Lincoln and I wanted the new ad to be more lighthearted and fun, so when they pitched the ‘driving with dogs’ idea I was in,” said Matthew McConaughey. “People love their dogs, I’ve got three myself, and yes, I, like most of you, even talk to them.”

Sponsored Links

This 2016 Lincoln Navigator ad is quite the departure from the actor’s earlier, monologue-driven work with the luxury brand, but even with McConaughey’s star power being the only constant, we’ve no doubt that it will be received just as well.

Sponsored Links

Subscribe to Ford Authority
For around-the-clock Ford news coverage


We'll send you one email per day with the latest Ford updates.

It's totally free.

  • Want to see your Ford vehicle or build featured on Ford Authority? We welcome your submissions. See here for details. ×

Written by Aaron Brzozowski

Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

Sponsored Links

Leave a Reply

Your email address will not be published. Required fields are marked *

Ford CTO Raj Nair: ‘Sedans Losing Sales To Crossovers’

2016 Ford Focus RS To Offer Winter Tire/Wheel Set As An Accessory