New Ford Ka+ Small Car Announced For Europe

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Ford Motor Company at the Geneva Motor Show announced that a small new B-segment car dubbed the “Ford Ka+” is soon to arrive in Europe. It will slot in below the similarly-sized Ford Fiesta subcompact.

The UK’s Autocar reports that the Ford Ka+ will be available in just one body style – likely as a 5-door hatchbak similar to the 2013 Ford Ka Concept pictured above – and will be priced from around £8000 in the UK. Its introduction “may not necessarily” mean the end for the existing 3-door Ford Ka.

With the forthcoming Ford Ka+, the automaker is hoping to meet demand in the growing small car segment with something more “value-focused” than the Fiesta. According to Ford, the European small car segment has more than doubled in the past two years. “A second B-car – which we don’t want to portray as merely cheap – allows us to focus more intelligently on what buyers require in this part of an explosively expanding class,” said Ford Europe CEO Jim Farley. “It’s a better way to serve the segment.”

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Autocar offers that the most likely location for production is in Gujarat, India, which already produces the EcoSport crossover, itself riding on the same global B-car platform.

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Written by Aaron Brzozowski

Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

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