The Case For A Big Lincoln Luxury Coupe

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While terrific, the new, 2017 Lincoln Continental sedan isn’t a “true halo car” for Ford’s luxury division.

So says Jack Baruth in a recent opinion piece published by Road & Track, in which the author lays out his best argument for the return of a large, two-door Lincoln luxury coupe “that is purely aspirational rather than merely practical.”

He’s not wrong; sedans, as a rule, lack the same sort of dewy-eyed romanticism once captured by the Lincoln Mark series, and that romanticism is paramount to capturing the essence of a halo car. In fact, it could be argued that there’s no especially large dose of romance in anything that Lincoln currently offers, leaving a hole in the lineup that yearns to be rectified with something a bit excessive and indulgent.

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As for what that halo car would look like, Mr. Baruth offers that the sixth-generation Ford Mustang might make a fitting base for a Lincoln Mark IX. It’s spacious, couples a long hood with a short deck to ensure the right proportions, and can likely handle the vast majority of current Ford powerplants. Of course, the 400HP twin-turbo V6 from the 2017 MKZ and Continental would be the most likely mill of choice, but Baruth suggests that a Ford Modular V10 with Coyote-originated updates could prove compelling “if Ford really wanted to shoot for the stars.”

The price? Baruth says a Lincoln Mark IX should cost exactly $100,000. In fact, in his view, that should be a central part of the story, and could grant the car plenty of free advertising from news outlets.

Now, chances are that a production Lincoln Mark IX coupe is not in the cards. For one thing, Lincoln is just starting to see the pay-off from its venture into the world of “Quiet Luxury,” and likely doesn’t want to rock the boat. A boisterous, excessive luxury coupe would inevitably run counter to its new brand message, and might be costly enough to lose the division money, to boot.

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Plus, if automakers answered to the whims of every enthusiastic journalist no matter the ask, stick-shift, rear-wheel drive coupes are just about all that would be left.

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Written by Aaron Brzozowski

Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

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2 Comments

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    • I dunno, Ford came out with the GT in like 05 and people paid huge money for a Ford… Could happen with Lincoln. I can’t see it anytime soon, but one day maybe.

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