Ford Authority

Get To Know ICON BR #28, A Restomod Ford Bronco: Video

Love the original Ford Bronco? Then you’re going to want to get acquainted with Los Angeles-based company ICON.

ICON is a company that’s forged a niche building detailed, bespoke cars, trucks, and SUVs, including the ICON BR – a thoroughly updated restomod based on the Ford Bronco. Starting with an unmodified, well-used example of the factory SUV, ICON embarks upon a nut-and-bolt rebuild with fresh paint, custom stainless steel and aluminum exterior pieces, a thoroughly renovated interior, and a new suspension and powertrain.

The video shown here features company owner Jonathon Ward taking ICON BR No. 28 – the company’s latest customer-ordered 4×4 – for a drive prior to its delivery. It features a 5.0-liter Coyote V8, Ford 4-speed automatic with overdrive, locking differentials at both ends, and plenty more. Inside, the modernized Ford Bronco boasts a Chilewich upholstery option with a jazzy-looking monochrome pattern, plus ICON’s new powder-coated, stainless steel center console with a stowable Pioneer head unit.

The ICON BR is a stunning, artisanal take on the classic Ford Bronco, and one that’s rightfully built up quite the following on social media. Sadly, all that dizzying attention to detail doesn’t come cheap; most ICON BR examples cost in excess of $250,000, and take ages to complete.

But, hey. We can all dream, can’t we?

Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.

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